How a 360 Video Booth Captured Every Detail of a Masquerade Gala at The Pomeroy Kananaskis Mountain Lodge
Venue: The Pomeroy Kananaskis Mountain Lodge
Holiday parties are often the most anticipated corporate event of the year. When you layer in a Masquerade Gala theme featuring ornate costumes, the expectation to capture every detail rises even higher. The costumes are elaborate, the masks are intentional, and the overall aesthetic of the room is part of the event itself. If the activation does not reflect that energy, it falls short.
At The Pomeroy Kananaskis Mountain Lodge’s corporate Holiday Masquerade Gala, 250 guests gathered for an evening designed to celebrate the year in style. The objective was clear: deliver entertainment that matched the elegance of the theme and highlight the effort guests put into their costumes.
The Challenge: Matching the Theme’s Elegance
The Pomeroy Kananaskis Mountain Lodge sits within Kananaskis Country, surrounded by the Rocky Mountains, and carries a level of visual grandeur that raises the bar for everything that happens inside it. For the employees who work there, this gala is their celebration, held in the space they know well. The experience has to feel worthy of the occasion. Add a masquerade theme to that setting, and you have guests who have invested real thought into how they show up. The activation needed to honour that.
A standard photo booth would have missed the point entirely.
Masquerade costumes are designed to be experienced in motion. The way a mask catches light when someone turns, the way a formal gown moves, the energy a guest brings to the moment. Still photography captures a frame. It does not capture the character.
The entertainment needed to reflect the theatrical quality of the theme. This was pure cinema, and we knew we had the perfect product.
The Solution: A Cinematic 360 Video Booth Experience
Flash Co. deployed the 360 video booth with an on-site director managing the experience throughout the evening. Each session was guided from start to finish, with the director coaching guests through their moment and maintaining consistent quality across every capture.
The 360 format was the right call for several reasons.
1. It Captured Movement, Not Just a Moment
The 360 booth captured guests in motion, creating cinematic slow-motion videos that showcased costume details from every angle.
2. It Elevated the Dance Floor Atmosphere
Operating for three hours during the dance party, the activation became part of the entertainment ecosystem. Guests rotated between dancing and filming, building momentum throughout the evening. The booth wasn’t a side attraction; it was integrated into the celebration.
3. It Reinforced Event Branding
Each video included a custom-branded overlay featuring the event name and company logo. This ensured that every shareable clip reinforced The Pomeroy Kananaskis Mountain Lodge’s brand while maintaining a polished, premium look.
4. It Delivered Instant, Shareable Content
Guests received cinematic videos they could share to social media or online immediately. The result: branded, high-impact content extending the celebration beyond the ballroom.
Results
Guest count: 200
Service duration: 3 hours
Captures completed: 116
Shares to devices: 227
Media downloads: 171
Why the 360 Video Booth Worked
It Amplified the Theme
Masquerade events are about drama and visual storytelling. A 360 booth naturally complements that aesthetic.
It Encouraged Participation
Guests who may not have stepped onto a stage were eager to step onto the 360 platform, especially when they saw colleagues’ dynamic videos in action.
It Created High-Value Takeaways
Rather than a standard snapshot, guests left with a professionally styled, branded video. It felt elevated and consistent with the tone of the gala.
It Enhanced the Vibe
Because the booth operated during the dance portion of the evening, it added energy without interrupting formal programming like speeches or dinner service.
A Simple Framework for Choosing the Right Activation
When selecting entertainment for a themed corporate event, ask:
Does it enhance the visual theme?
Does it encourage guest participation?
Does it create something guests will actually share?
For this Holiday Masquerade Gala, the 360 Video Booth checked all three boxes.
The Bigger Takeaway for Corporate Holiday Parties
Corporate holiday events are an opportunity to:
Celebrate achievements
Strengthen team connection
Reinforce company culture
End the year on a high note
At The Pomeroy Kananaskis Mountain Lodge’s Masquerade Gala, our 360 Video Activation elevated the atmosphere, celebrated guest creativity, and ensured attendees left with cinematic content that reflected the evening’s atmosphere.
Flash Co’s cinematic 360 Video Booth experiences are designed to:
Capture cinematic, slow-motion video
Integrate custom branding
Operate seamlessly within formal event timelines
Deliver instant, shareable media
Ready to elevate your next gala, conference or party?
Request a quote or connect with our team to explore a 360 Video Booth experience.